About

Thinking about selling your business — or simply wondering what it may be worth?

Jocelyn Ruiz is an Orange County business broker who helps business owners sell what they built.

Many of the owners Jocelyn speaks with are not ready to put their business on the market when they first call. They may be considering retirement, succession, relocation, a change in lifestyle, or simply beginning to think about what comes next.

Jocelyn helps established business owners understand their options, determine what their business may be worth, identify issues that could affect a future sale, prepare the business for market, and confidentially navigate the sale when the time is right.

Her business brokerage services include business valuation and sale-readiness guidance, confidential marketing, buyer qualification, offer and negotiation support, due diligence, escrow and closing coordination, and guidance throughout the transition to a new owner.

Jocelyn works with privately held businesses throughout Orange County and Southern California, with a particular focus on medical and dental practices, medspas, wellness businesses, skilled trades, home services and established service businesses.

Confidentiality matters. Employees, customers, vendors and competitors often do not know that an owner is considering a sale. Jocelyn uses a confidential, staged process designed to protect the business while qualified buyers are identified and evaluated.

Business owners frequently come to Jocelyn with questions such as:

What is my business worth?
Is my business ready to sell?
How do I sell my business confidentially?
What will a buyer look for?
How long does it take to sell a business?
What should I do now if I may want to sell in the next few years?

A first conversation does not mean you have decided to sell. Sometimes it simply gives you a private place to understand your options.

If you are privately considering selling your business in Orange County or Southern California, Jocelyn welcomes a confidential conversation.

Jocelyn Ruiz Business Broker
I help business owners sell what they built.
SellMyOCBusiness.com
Affiliated with First Choice Business Brokers Tustin